Bond Planning & Communication
Helping Communities Plan for the Future
Bond planning and bond election public relations are a large part of WRA’s services for our clients. WRA has a 95% success rate on more than 100 bond campaigns over the past 30 years, totaling more than $9 billion dollars.
Pre-Bond Planning
WRA recommends a Facilities Committee be formed to collect input, assess needs, and disseminate information throughout the community. WRA then works with the Facilities Committee to gather input on the District’s real and perceived facility needs through consultations with District staff, and interviews with campus staff and other stakeholders, as well as collecting input from the community.
Bond Package
WRA’s bond promotion experience can be a great asset in helping your district make strategic decisions about your bond. Our team assists districts and Facilities Committees in carefully writing the descriptions of the projects in the bond proposal. WRA also helps refine the project scope to align with the publicized needs. Within this stage of the process, WRA conducts workshops with the district staff and the Board of Trustees providing guidance about election strategy and ethics.
Bond Communication
WRA works with the district to develop a fact-first public information package for citizens. Our multi-media approach and social media expertise is second to none. We design bond websites, we work with you to generate social media content on the issues concerning the bond, and we track social media metrics on your campaign's reception in the community. WRA will help strategize your bond communications and assist you in rolling out your campaign for the best possible outcome. We also work with private citizens to form a Political Action Committee (PAC), and provides guidance through the process, all while maintaining campaign energy and public awareness. Once the bond has passed, our team engages time-tested internal procedures of documentation and follow-through to assure the programmed needs of the project are passed on to your architect/engineering design team.
Subject Matter Experts
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Michael Holmberg
Partner
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Amelia Austin
Director of Marketing